Category Archives: Banking

Want your customers to adopt alternate channels? Read on..

Inspite of ATM, Internet and Mobile channels being available for last 10 years in India, total number of transactions on alternate channels is very low compared to bank’s total transaction base. According to a BCG survey, active Internet banking accounts … Continue reading

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Cross-selling is not Proactive Customer Engagement

Sonia and Vishal sat on their couch sipping evening tea and flipping channels on TV. As she browsed channels, she reflected on her doctor appointment the day before. She is expecting their second child and is 40 days away from … Continue reading

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